Overview

The German Medical Center was established by a group of Egyptian doctors specializing in orthopedic, joint and spine surgeries who are distinguished by accuracy, skill and outstanding experience, as the center is considered a great investment and service opportunity as it can attract patients from all over the world, especially Arab countries who are looking for quality health care at competitive prices.

Challenges

  • Limited Digital Presence

    the lack of dissemination on social networking sites, which led to limited awareness of the center

  • Absence of a trademark

    the absence of a trademark of the center and the loss of brand identity

  • Competitive Market

    The medical industry is highly competitive, with numerous players providing online services. German Clinic needed to set itself apart with a distinctive and efficient user experience.

  • Government regulations

    Compliance with government a fundamental necessity for any healthcare provider operating within the country.

Key Features Delivered

  • Content Strategy & Social Media Management

    We created a tailored content strategy that align with German Clinic's brand identity. Engaging posts, including high-quality visuals, videos productions, and reels.

  • Dynamic Ad Campaigns

    Implemented a media buying strategy that targeted ideal patient. Paid campaigns were optimized for platforms like Facebook and Instagram to maximize ROI.

  • Analytics & Performance Monitoring

    Provided real time reporting and performance insights, allowing for ongoing campaign adjustments. This data-driven approach ensured the highest levels of efficiency and impact.

Technologies Used

Marketing Plan & Strategy

Competitor Analysis

SWOT Analysis

Meta Ads

Media Buying

Social media management